CAMERA CRACK

I am an artist, college student, wife, mother, New Yorker, amateur photographer and vintage camera enthusiast. Trying to figure out my niche in the photography world, and hopefully take my place in it.

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"I am not a nice girl, I am a photographer." - Berenice Abbott

About the Re35

Yesterday I reblogged a post about the RE35. A 35mm cartridge that would enable you to use your vintage film cameras to take digital photos with. I sent an email to the company only to get a disappointing email back.. I knew it was too good to be true. The more I thought about it, the more the designed seemed to be unable to do the task that they said it could do. April fools I guess :/ They said they had some crazy release date they thought that everyone would figure it wasn’t for real but I didn’t see it.

Oh well.. below, the email I received back. Somebody please make this thing!

Thankyou for your enquiry about Re35.

Some good news:
The feedback to our “product” has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can‚t seem to wait to get their hands on our “product”.

The bad news:
Some things are to good to be true!
Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out  ”press releases” on April first - thinking, that the date would make clear, that Re35 is just wishful thinking - a classic April Fools Prank!

However:
All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product  like this to come along.

We hope there are no hard feelings
and that you are not too disappointed.


Cheers from Germany.
Henning Rogge